Ridgeline is a theoretical coffee shop in Hot Springs, NC, an Appalachian Trail town. The goal of Ridgeline is to be a resting place with good coffee, appealing to thru-hikers and outdoors-people. One way this is achieved is by finding eco-friendly solution, using biodegradable, recyclable, and sometimes reusable packaging.

For this project, I developed the branding system for Ridgeline and created the Basecamp Coffee Starter Kit. The kit includes a stainless steel ultralight pourover stand, coffee beans, and pourover filters for easy brewing, all packaged in one box.